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Specifically curated sports business and management news…

  • In this article originally published on LinkedIn Dave Wakeman raises an issue that he has talked and written about over a number of different areas - the need to do hardcore fan development over many years; to think about the lifetime value of your fans; and to use stories as a tool to build the game and tie the history to the present.
  • Declining television viewership for sporting events might suggest that those of us who heralded sport as a potential saviour of traditional broadcast media had it all wrong. This piece from Heath McDonald and Daniel Lock originally published on The Conversation...
  • In this short piece regular iSport contributor Dave Wakeman explores the strategy of expending your entire marketing budget on a single game...
  • It was my pleasure to attend and be a minor panellist at the third Money in Sportconference on the Gold Coast. Although far from a sport business conference debutant it was my first visit to this particular event so I thought I‘d post a few remarks about what is now considered to be among the premier conferences of its type. This from iSport Managing Director Dr Dave Arthur...
  • Although sports bar owners, ticket brokers and merchandise vendors can expect a surge in revenue as the Cubs continue their World Series run, experts say it won’t translate to a sizable impact on Chicago’s economy. This from Alexandra Olsen of the Chicago Suntimes...
  • UniGames has been bringing uni students together for a week in September every year since 1993. Now that the action packed event is over for another year, athletes will be hopping onto planes over the weekend and flying back home, to all corners of the country. So, why should you join your university’s team and head to the games next year? This piece via STA Travel blogger Amy Roberts...
  • UniGames isn’t just about playing sport, it’s about supporting your friends and your university. We
    had a chat to some students as we wandered around the venues to find out what games they were
    checking out, and I’ve discovered a couple new sports of which I might just become an avid
    spectator myself. This piece from STA Travel blogger Amy Roberts...
  • Anyone remotely connected with the business of sport owes a huge debt of gratitude to Arnold Palmer who passed away recently. Palmer and his business partner Mark McCormack jumpstarted a billion-dollar industry that enriched professional athletes.
  • The recent furore over the misdeeds of (now) former England Manager Sam Allardyce has received much attention. Allardyce was described variously as 'a clot', 'a bit dodgy' for using his position as England manager to negotiate a £400,000 deal and offering advice to businessmen on how to “get around” FA rules on player transfers. Some commentators feel the FA overstepped the mark in sacking him however UK based sports PR agency Calacus believe the FA handled the the issue well...
  • The national governing bodies (NGB) of cricket, hockey and netball have joined forces in a bid to encourage 150,000 schoolgirls to play team sport. TeamUp has been launched by the England and Wales Cricket Board, England Hockey and England Netball to engage with more than 15,000 schools over three years to help them increase their offer in cricket, hockey and netball for girls aged 7-13. From Sports Management...