Dr Dave Arthur

  • It was my pleasure to attend and be a minor panellist at the third Money in Sportconference on the Gold Coast. Although far from a sport business conference debutant it was my first visit to this particular event so I thought I‘d post a few remarks about what is now considered to be among the premier conferences of its type. This from iSport Managing Director Dr Dave Arthur...
  • Netball globally, but particularly in Australia is experiencing wholesale and radical change. Changing competition structures, burgeoning corporate investment as well as the holy grail of a cost free commercial television contract has seen the sport transformed. Players have been professional for years however it was only recently that they started to be paid as such. It has been a long, sometimes tortuous road but nevertheless interesting that this is hardly unique. This opinion piece from iSport Managing Director Dave Arthur...
  • Recently a high-stake qualifying game of the FIBA Eurobasket between Bosnia and Herzegovina and Russia was played in Tuzla. This game was especially important for the hosts, because losing it would significantly lower their chances to qualifiy for the 2017 Eurobasket. Which is exactly what happened, and Bosnian players were escorted off the court with boos from their own crowd. What happened next is a great case study in how players and sports administrators can manage the communication process when a crisis emerges and was originally published on the Promo Overtime blog...
  • This case study examines how myopic marketing practices may detract from the ability for a given sport to evolve and grow. It is founded on the seminal work of Theodore Levitt and has some salutary lessons for anyone involved in sport...
  • The recent decision by Australia's Commonwealth Bank to cease its direct sponsorship of the Australian men's Cricket Test Team is a stark illustration of how changes in strategic thinking can effect even an iconic brand. It also serves to illustrate that women's sport is now a genuine contender and indeed competitor for corporate sponsorship dollars globally.
  • Sponsorship, a versatile and affordable form of marketing, is used widely but not always wisely by law firms to build awareness and connect with their communities. Supporting a worthy cause, whether it’s a charity, sports team, event, student group or local non-profit initiative, is a subtle, “feel good” way to promote a business. It demonstrates social responsibility and highlights what’s best about the firm, and can be particularly effective at reaching a niche market, creating interest among select prospective clients and developing a distinctive brand.
  • While fan passion is as old as sport itself, leagues and franchises are now using cutting-edge technology not just to build winning teams but also to capitalize on the ardor of their customer base to grow another revenue source — corporate sponsorships. Here are a few of the business trends that emerged from Stanford GSB’s inaugural Sports Innovation Conference held in April 2016...
  • Anyone remotely connected with the business of sport owes a huge debt of gratitude to Arnold Palmer who passed away recently. Palmer and his business partner Mark McCormack jumpstarted a billion-dollar industry that enriched professional athletes.
  • The national governing bodies (NGB) of cricket, hockey and netball have joined forces in a bid to encourage 150,000 schoolgirls to play team sport. TeamUp has been launched by the England and Wales Cricket Board, England Hockey and England Netball to engage with more than 15,000 schools over three years to help them increase their offer in cricket, hockey and netball for girls aged 7-13. From Sports Management...
  • In a recent edition of the Australian Financial Review John Stensholt outlined a new strategic plan for the sport of cycling in Australia. This article is reproduced below with the actual strategy (a one pager) also reproduced as part of this case.