Progressive sports clubs are shaping a holistic fan engagement strategy as they push beyond the match day in search of the “every day”. They recognise that fan engagement must play a central role in their overall growth strategy and that a balance of activities reflecting each of the below four strategies is key. They also recognise that every fan engagement touchpoint represents an opportunity to collect data that can drive further value to the club, to fans and to sponsors.
Major sporting events are increasingly being used by Governments as a tool to promote a region/country and to increase tourism. Take for example regions in the Middle East. The region has attracted premium events such as a round of the Formula 1 Championship and Cycling Championships - these, and other sporting events, are assisting the region to promote itself on a global scale, while attracting tourism to the area.
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