We all know our viewing habits are changing. No longer does a family of four sit in front of a TV screen, rapt with attention as the opening credits roll, and are still glued to the screen as the closing credits appear. Instead, while the family of four may still feature, two of them will be on their phones, one will have an iPad, and the feature film in the background may be missed, paused, or watched at the same time as the latest Grumpy Cat video! So as our viewing habits change, so too is the TV rights model for the sports industry. This from CRM and Business Intelligence expert and iSport contributor Fiona Green...
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