Blair Hughes heads up the Australian operations for audioBoom which works with major Australian and international sporting teams through to broadcasters and podcasters. He loves a blog, producing his own 'Blair's Blog' around fan engagement as well guest blogging for a range of sporting and non-sporting publications. Here he writes for FROTH magazine on craft beer and sport - a synergistic relationship if ever there was one!
Excellent piece from AudioBoom's Blair Hughes on the power of the podcast... In sports, sound can tell a story that images can’t. A broadcaster’s passionate voice over the noise of a roaring crowd creates an immediacy and an emotional quality unlike anything else. That intrinsic power is what offers sports teams a unique opportunity when it comes to creating and distributing audio content.
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