A sport project stakeholder is any individual, group or organisation who…

…can influence (and/or);
…is impacted by (and/or);
…is (or would be) interested in…
…a decision, activity or outcome of the sport or event project.

Stakeholder analysis is the process of identifying stakeholders and assessing their relative importance and influence. Sport and event organisations can use stakeholder analysis as a basis for planning proactive and reactive communication programs to improve their relationships with stakeholders. Topics include:

• proactive stakeholder management;
• stakeholder identification;
• classification and prioritisation; and
• stakeholder engagement.

Each topic contains a range of materials that are written, interactive and include video and online links as well as a selection of practical readings and ongoing knowledge checks. In addition to generic materials, within each unit you will also see two specific sections:

Activities

These sections encourage you stop for a minute and think. You will be asked to consider and apply existing or new knowledge to your individual situation.

Go Deeper

This is where your experience and learning is taken a little deeper through links and articles and other additional information.

In this course we ask (and answer):

• Who are the stakeholders typical to most sport and event projects;
• How can we classify and prioritise them, and (perhaps most importantly); and
• When and how should we engage with them?