What do you want to learn today?
12 months unlimited, on-demand mentor support
for YOUR projects, programs and events
Latest from iSport
The latest sports business news, case studies and the iSportZone…
In this article originally published on LinkedIn Dave Wakeman raises an issue that he has talked and written about over a number of different areas - the need to do hardcore fan development over many years; to think about the lifetime value of your fans; and to use stories as a tool to build the game and tie the history to the present.
Declining television viewership for sporting events might suggest that those of us who heralded sport as a potential saviour of traditional broadcast media had it all wrong. This piece from Heath McDonald and Daniel Lock originally published on The Conversation...
In this short piece regular iSport contributor Dave Wakeman explores the strategy of expending your entire marketing budget on a single game...
Until you actually work in the sports industry, it's tough to really explain and replicate the pace of the job. It truly is a lifestyle commitment. The fast pace, the excitement, the energy, the games, and the difference of each and every day can make working in sports exciting and fun. However, on the other hand, because the job and hours always change and the demands are continual it can be overwhelming at times. This piece by Bob Hamer of Sports Business Solutions...
It was my pleasure to attend and be a minor panellist at the third Money in Sportconference on the Gold Coast. Although far from a sport business conference debutant it was my first visit to this particular event so I thought I‘d post a few remarks about what is now considered to be among the premier conferences of its type. This from iSport Managing Director Dr Dave Arthur...
We all know our viewing habits are changing. No longer does a family of four sit in front of a TV screen, rapt with attention as the opening credits roll, and are still glued to the screen as the closing credits appear. Instead, while the family of four may still feature, two of them will be on their phones, one will have an iPad, and the feature film in the background may be missed, paused, or watched at the same time as the latest Grumpy Cat video! So as our viewing habits change, so too is the TV rights model for the sports industry. This from CRM and Business Intelligence expert and iSport contributor Fiona Green...
A sample of what we do best at iSport…
Seriously good sports business minds. Meet them here…
Andrew has significant experience in Business Management and Sports Administration, holding senior management positions in large companies (Visy, Email) with responsibilities and experience across operational, sales, marketing and commercial.
As a founder of InteractSport, Andrew has been responsible for all commercial, sales and marketing activities for clients at all levels and now holds the role of CEO. From an NSO perspective, InteractSport have established partnerships to deliver technical platforms for a range of clients.
Blair Hughes is a creative and ambitious fan engagement, communications and event management professional with many years of experience visualising, developing and facilitating major events, fan engagement and communications projects. As head of Australian and New Zealand Operations for Audioboom he's an acknowledged leader, networker and life long learner skilled in digital media, marketing and public relations with exceptional interpersonal skills and a proactive and passionate approach to executing outstanding results.
Chris Baylis is an expert in sponsorship valuation and sponsorship strategy. Chris works with brands and sponsorship properties to define their sponsorship goals, determine market value of their sponsorship assets and create strategies that work.
Chris is the President and CEO of The Sponsorship Collective, a board member of the Association of Fundraising Professionals and an international speaker and consultant on all things sponsorship marketing.
In a previous life Dave was a well-respected and widely published lecturer and researcher who one day saw the light and now plys his trade as a sought after consultant and pracademic. As CEO of Sport Business Resources he has undertaken diverse and interesting sport business projects that have seen him work with some of Australia's best professional franchises. His burning edupreneurial desire has recently seen him set up the Institute of Sport - an online start up that aims to disrupt tertiary education and equip sport business professionals and volunteers with the skills to lead and manage sport now and into the future.
Dave is a globally recognised leader in the areas of strategy and marketing, having appeared and spoken to audiences in the US, Australia, Canada, the United Kingdom, and Japan. Known as the 'Revenue Architect' his clients include some of the world’s most respected and well-known brands including American Express, Nike, the Seattle Seahawks, the Miami Dolphins, and MTV.
Dave is a prolific speaker and writer. You will find his work often in SEAT Magazine, “Voices of Project Management,” Entrepreneur Magazine, and US News and World Report. In addition, he produces one of the most well read and influential newsletters in the world: The Business of Value which counts executives from Fortune 1000 companies and the largest nonprofits as leaders and focuses entirely on how you can create real, meaningful value through your business.
Dave is a regular contributor to our blog and is currently producing courses for iSport in sports sakes and ticketing.
Fiona Green has worked within the professional sports industry for close to 30 years, focusing primarily on representing righsholders in sponsorship, media and merchandise sales. Her experience includes the 1994 and 2002 FIFA World Cups, the 1996 and 2000 UEFA European Championships, the 1995 Special Olympics World Games, and the 2009 Ashes. Key sponsorship deals that Fiona has been a part of include AEGON’s ground-breaking title sponsorship of the Lawn Tennis Association, Glamorgan Cricket’s SWALEC Stadium, and Thomas Cook’s shirt sponsorship of Manchester City that provided the catalyst for the creation of Thomas Cook Sports.
Fiona moved into the CRM and BI field five years ago as the role of data became more relevant to the sports industry with the growing prevalence of digital marketing and the fast pace development of associated technologies. She established a company three years ago to capitalise on the growing need of sports organisations to use data-driven marketing for fan engagement, participation, insight and revenue, and has been a consultant to UEFA for over three years.
Geoff Wilson is a board member of the Chartered Institute of Marketing in Ireland and Tourism Northern Ireland. He runs his own Sports strategy, marketing and communications consultancy business, working with clients such as FIFA across the global. Geoff also works in motorsport, hockey and in the sports tech space. Previously Head of Marketing and Communications (Irish FA) he was responsible for public relations, public affairs, commercial programmes, brand development, communication to fans and CRM. Geoff has also been involved in government funded projects promoting sport nutrition and tackling mental health issues to clubs / coaches / schools and educating schools on enterprise / business awareness through football. He has a UEFA A licence coaching badge and has gained knowledge of football administration across the globe developing strategic, commercial and public relations activity.
Dr Jo Mackellar has worked both in the public sector in Universities and government positions, as well as in private practice as a research consultant. Jo completed her Phd in 2009 and has since specialised in designing research programs for events, galleries and other cultural attractions interested in developing cultural tourism. The research is focussed on helping cultural organisations to understand their potential in the tourism marketplace and better understand the needs and behaviours of visitors. Further the research can also assist managers understand the economic benefits and impacts of cultural events and venues to the local economy.
Julian is the CEO of Fanalyse - the fastest growing online community of sports and entertainment executives in the world. Fanalyse engage, inspire and empower the community through thought leadership and best practice from different sports and countries from around the world.
Prior to forming Fanalyse, Julian was the CEO of Servette FC in Switzerland and prior to that fulfilled roles at Cardiff City FC initially as Head of Media and Communications and then as Head of Commercial.
Julian's philosophy is simple: to empower people to do what inspires them.
Kylie Bates specialises in partnership development. She works to create links between sport, development and corporate sectors to help communities benefit from sport. This work is underpinned by facilitating design, social mobilisation, advocacy and evaluation processes. She has experience in leading the Australian Government's Sport for Development portfolio which includes programs in India, the Pacific, southern Africa and Caribbean regions, as well as helping national and regional sports federations to use sport to achieve health, education and gender development outcomes.
More recently, she has worked with organisations like UNICEF, the Oceania Football Confederation, Indigenous Sport and Active Recreation Working Group, and the Olympic Sports Federations in Oceania, to use sport to contribute to development goals. Her understanding of sport, government and United Nations systems, enable her to connect sport agencies with development agencies in way that creates authentic, transformational relationships. Kylie got to know about the benefits of sport by working her way up the ranks of junior sport and spent her early careers years working in communities in Nepal (Special Olympics) and Papua New Guinea (Silver Jubilee Program). Kylie holds a Masters of International and Community Development and Bachelor of Human Movement Studies (Exercise Management).
Maggie, known to most as “The Connector," is a Sports, Entertainment, and Technology marketing professional. She has worked for several notable companies including Universal Music Group, Viacom Media Networks, G-Unit Records, and Madison Square Garden. She has recently Co-founded Endurance 2.0 a platform for Athletes transitioning to Entrepreneurship,and is launching her own VC firm MLN Ventures. With a resume that includes working with some of the world’s biggest artists and athletes such as Justin Bieber, Nas, 50 Cent, and Allen Iverson. She has earned a Masters in Project Management and Sports Management from Northeastern University.
I am the founder of The Fan Experience Company. We help clubs, leagues and associations grow through supporter engagement. Since 2005 we have undertaken more than 2,000 individual fan experience assessments at every level of the game.
A former lead assessor for the UK’s Service Excellence Awards (2000-2003) and Director of Best Practice at Customer Service Network (2000-2005) and an acknowledged expert on customer engagement, I have delivered strategic growth programmes for a range of sporting organisations including The EFL (Football League), The FA, The FA Women’s Super League, the SPFL and many individual clubs at grass roots, amateur, professional and international levels. I also work in other sports, including Rugby League’s Super League and FIA’s Formula E.
The EFL’s Family Excellence Awards has prompted a cultural revolution in the family experience in UK football and produced an unprecedented 31% increase in junior attendance across the League in only 6 years.
We have also run programmes aimed at improving the experiences of visiting (away) supporters; ‘core’ (fanatical) supporters & disabled supporters, ensuring more are attracted to games and more are retained. In two recent projects we have transformed ‘quiet’ stadiums by consulting with clubs and core fan groups and encouraging the development of passionate, colourful and noisy ‘home ends’.
I have written best practice guides and contributed to educational publications on fan experience & engagement for UEFA, the FA, the SPFL, the FAI (Football Association of Ireland), the Football League, the FA Women’s Super League, the RFL and the Premier League and I am currently working on an online ‘Introduction to Fan Engagement’ course and an assessment tool to help sports bodies improve engagement and growth.
I am also a monthly columnist at FC Business Magazine, a relentless blogger, a keen tweeter and a highly regarded speaker at customer engagement & sports marketing events around the world. Born and raised in County Durham, in the extreme north of England, I have been a devoted follower of Sunderland AFC since my Dad first took me there in 1969 as a punishment for being naughty.
Ryan Mobilia teaches individuals and organisations how to communicate their value, and make a positive impact. He does this by helping them use ‘social (media) communications’ to tell their stories, build their profile, and make a positive impact. He is the author of best selling publication: 'Social Media Scouting Report: Helping Athletes to Shine Online'.
Over a range of roles in Queensland, Australia, including within government and university Stephen has master planned international sport venues, delivered major events event and generally applied his skills to forge business growth.
His passion for sport has taken him international and he now lives in Qatar with a role that is integral to the nation’s global sports ambition. He has played a role in advancing one of the largest sport cities in the world into an international sports destination and currently plies his trade in a high performance sports environment.
Stephen’s passion for leadership, strategy and sports has seen him take to personally defining how the industry of sport has been digitally disrupted and what any business should do about it. After more than a year of research, analysis and writing this has evolved into an Institute of Sport course entitled ‘Sports Strategy in Digital: The DATA Model Story’.
Stephen contributes regularly for the Institute of Sport and is a steering committee member of the Sport and Entertainment Alliance in Technology (SEAT) Conference, US and European versions. His analysis of sports business in digital times has been published in SEAT Global Magazine and fcbusiness magazine.
Are you a Sports Business Practitioner?
The Institute of Sport is now inviting high quality contributions to our learning community from subject matter experts just like you!find out more
Hear from people who work with iSport and recommend their services…
“Always having a thirst for learning… stay curious”Dorothy HisgroveGM People, Customer and Community
Australian Football League
“I have worked with iSport in the UK and in Australia and love their professionalism and attention to detail. Well qualified people with an emphasis on practical and useful knowledge for all.”Chris RivettManaging Director
Final Third Sports Media
“Australian University Sport is very happy with the work of iSport on our Be the Influence program and we are continuing to build online resources with them. They get things done quickly and make a huge difference to what we can deliver”Don KnappChief Executive Officer
Australian University Sport
“iSport are building an innovative business around my ground breaking work in equine thoroughbred training”Allan DavieManaging Director
iSport is an innovative, multimedia sport intelligence platform
for everyone connected to the sport business world
The Institute of Sport (iSport) brings together globally renowned experts and proven practitioners in the business of sport.
Our online, open learning portal is a single source of knowledge and insight that connects you to up-to-the-minute global best practice.more about us