Essentials of Sports Business explores the foundational principles and practices of business and management in sports organizations. We examine sport in the context of the global, regional and local sporting environments.
Initially, the course focuses on the general principles of the business of sport before taking the foundational knowledge and applying it to the contemporary and challenging environment presented by sport now and in the future.
The course analyzes real-world case studies, highlighting good, bad and indifferent practices and processes designed to provoke critical and creative thinking . Great preparation for challenging leadership and management roles in the sports industry.
