Jack Elkins, Orlando Magic

As Director of Innovation for the Orlando Magic, Jack helps lead the team’s innovation initiatives and created one of the first design-thinking based innovation labs in professional sports. Before his current position, Jack served 8 years in Business Development and Strategy as well as Technology for the team. During that time, he helped oversee the development of the award-winning Amway Center which opened in downtown Orlando in October 2010.

Jack supports several Central Florida social enterprises and startups, and has been an adjunct professor of Social Entrepreneurship and Business Innovation at Rollins College.


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