Welcome to the Unit on personal brand!

In this conversational series we will explore the concept of personal brand, and how you might identify, cultivate and exploit the brand that is you.

Specifically, we will look at:

  • What a personal brand actually is
  • How it differs from corporate identity
  • How you can discover your own personal brand
  • How you can live your personal brand, and
  • How you can share your brand with others for mutual, exponential benefit

There are a range of multi-media resources that support this Unit, including videos, readings, self-development activities, and authentic user stories from Australian University student athletes and managers.

On completion of this unit, you can also test your knowledge to receive an online badge and certificate of attainment.

So let’s get started!