Sometimes someone can capture a thought, an idea or a theory so elegantly that it is almost an insult to present it in any other words but their own.

I’d like to share with you an excerpt from the TED Talk given by Simon Sinek – the full clip is linked at the bottom of the page.

Although the example he uses is corporate, the links to personal brand are inescapable. Enjoy.

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As celebrated US writer Mark Twain said:

“The two most important days of your life are the day you are born and the day you find out why”

So what is your why?

Let’s explore that a little more in the next topic.